Our goal was to show uniqueness and functions of the card in the design and advertising campaign.
Bank of Baku had contacted us in connection with application in Azerbaijan of the first plastic card which is widely applied in the world. Our goal was to develop various elements of a brand (character, slogan, colors) and to create an advertising campaign for it.
Norm Cement - new company entering the market bulit a plant and production with a german technologies wanted to raise brand awareness. We were required to create brand communication that would show advantages of the product.
Having improved its position in the market in recent years and having accepted the slogan "Birinci bank" ("The first bank") the Kapital Bank became the first amongst the best.