Our goal was to show uniqueness and functions of the card in the design and advertising campaign.
Bank of Baku had contacted us in connection with application in Azerbaijan of the first plastic card which is widely applied in the world. Our goal was to develop various elements of a brand (character, slogan, colors) and to create an advertising campaign for it.
Centras Group is a large holding company in Kazakhstan. The task was to rebrand entire holding, which would reflect innovation and progressiveness.
Being one of the biggest and most active banks of Azerbaijan, AzeriGasBank changed its name to AG Bank die to rebranding in 2008. We created logotype, corporate style and guideline to AG Bank.
Rabita Bank is one of the oldest banks in the country. The task was to develop positioning, logotype and corporate identity.
In order to convey German character, we made the logotype masculine and a bit rough.
Our research has shown that a major factor that people would like to see and feel in such places is convenience. We have tried to show the convenience in a character named Jeff who combines pure friendship, warmth and trust.
For this purpose we decided to use the letters of the name of the studio . We combined the sketch patterns used in architecture with the letters and created minimalistic corporate style.