Being based on the fact that a main objective of getting a loan is implementation of the desire, we have created an advertising campaign under the name "Ürəyindən keçənlər üçün"
On New Year's eve, Kapital Bank requested us to create an advertising campaign. Our main objective was to develop an advertising campaign stimulating "Kapital Bank" creditors.
Expressbank had entrusted us with developing the advertising company in connection with its micro loans. Our main objective was to emphasize an opportunity of getting a loan by any business owner.
In this radio spot, we, by using everyday life examples, tried to explain advantages of the card.
We tried to show all the pleasure from the campaign, providing the beginning of payment on loan in two months after its taking on.
We developed the concept of "Novruz Sevincini daha çox yaşa". Therefore, we emphasized that the joy of Novruz Holiday is supported by the new possibilities that Kapital Bank offered its clients.
The aim of the communication was to provide information in a short time period that Expressbank was still giving credit to people in manats in the times of crisis in the country.
We used the check mark, consisting of objects directly associated with a specific business. Thus, we emphasized the maximum possibility of taking the loan.
